Ballboards
Mercado Livre
Ball delays can significantly impact the outcome of a football match. That’s why Mercado Livre, the commerce known for Brazil’s fastest delivery, introduced Ballboards. These pitch-side ad boards feature ball cannons to swiftly return balls to the game. On each delivery, the message your ball has arrived” is displayed on screen. Ballboards made their debut at the iconic Maracanã Stadium during the Rio Championship finals, before 120k spectators across two matches and attracting 15 million viewers on open TV, becoming an instant hit with the crowd. Through a partnership with Conmebol, Ballboards are already being implemented at the Conmebol Libertadores, the most important football competition in Latin America.
Awards and Recognitions
Cannes
Silver - Direct
Bronze - Media
Bronze - Brand Experience
Shortlist - Direct
Shortlist - Brand Experience
Shortlist - Brand Experience
Silver - Direct
Bronze - Media
Bronze - Brand Experience
Shortlist - Direct
Shortlist - Brand Experience
Shortlist - Brand Experience
Effie Awards - Latam
Silver - Gran Idea de Medios
Bronze - Media Content Partnership
Bronze - Retail
Effie Awards - Brasil
Golden - Inovação em Mídia
Golden - Serviços Gerais
Silver - Gran Idea de Medios
Bronze - Media Content Partnership
Bronze - Retail
Effie Awards - Brasil
Golden - Inovação em Mídia
Golden - Serviços Gerais
Clio Sports
Golden - Billboard
Silver - Out of Home
Bronze - Events/Activation
MMA Smarties
Gold - Brand Experience
Silver - Criatividade Multitech
Golden - Billboard
Silver - Out of Home
Bronze - Events/Activation
MMA Smarties
Gold - Brand Experience
Silver - Criatividade Multitech
Clube de Criação
Silver - Mídia Exterior
Silver - Uso Criativo de Mídia
Bronze - PR
Silver - Mídia Exterior
Silver - Uso Criativo de Mídia
Bronze - PR
